We’re all inherently selfish – everyone that goes to networking events has the end goal of growing their business. They’re not naturally going to be invested and interested in helping you grow yours. Why? Because you are now building a network of solid referrers that all revolve around your core customer! Everyone’s business points back to her which means everyone has her best interests in mind. Seek out other businesses that answer one of those questions from a complementary industry and build your network from there. What businesses would she be interested in?.The secret to networking is, wait for it…. With this simple mind shift, you’ll start to see networking in a whole new light. Rather than taking a “what’s in it for me?” approach (because you know everyone there is so why would they help you) work to build a network that benefits your customer. And that’s where things start to go wrong.
What does that mean? We assume “meeting people” will get our name out there and we look at how it can benefit us. But instead it becomes an exhausting + awkward time suck.īecause we don’t have the right goals for networking – assuming we set any goals at all – many of us go to networking events “to meet people”. The best networking is done in order to grow personal connections, make new business friends and build a support system for your business. The first time I met someone from Instagram in real life (IRL, as the kids say), I literally said, “ hi, I’m Kate…from the internet.”‘ ( haha heyyy Julie 😉)
I mean, have we met? THAT IS NOT MY SPEED. I’m terrible at the “go up and casually introduce yourself”. If networking makes you think of bad appetizers, awkward ‘what do you do?” conversations, lots of business cards with no actual business follow up, and your introverted feelings of “I’d rather be at home with my dog and blankets” come out then I’d love for you to try this easy mind shift.
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